Every business needs at least a bit of branding. It allows you to stand out, be distinctive and rise above your competition. But it's more than that; your brand has to communicate what's behind your business. It needs to say something about you and your values as well. And branding doesn't stop with your logo. Colours, fonts, images and the way you use words all say something about you, your business and your brand.
Once you've got a brand, you still need to keep it fresh. Sometimes that means a complete re-brand but more often it's about a gradual progression where your brand grows and develops along with your business. That way you keep moving forwards but stay true to your roots.
That's where HOOLI comes in....
Branding, re-branding, brand progression, brand refreshing. Big businesses or small startups. We listen to you, get a feeling for what's behind the brand and then we turn that into designs and words that speak to your customers.
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Or what your business looks and sounds like. Forget big business spending millions on it. For the rest of us it's more straightforward and cost-effective. A simple logo design, distinctive but stylish colours and a plan for how to use them. It's all you need to get going..
Shoulder pads were great in the 80s but they're not a good look now. If you don't keep your brand moving then your business can seem stuck in a time warp too. Small, regular tweaks keep your brand consistent but fresh at the same time.
Sometimes, just sometimes, if your branding's not working at all then a re-brand is called for. The key is understanding why what you've got is no longer right, identifying what you are now and coming up with a new way to say it.